After a summer hiatus, Codebrief is back! I’ll be experimenting with the format over the coming weeks, so let me know what works and what doesn’t. The general charge will be to “organize the internet“; There’s so much good content out there, my goal is to put it in front of readers each week. Additionally, I wrote two articles this week, one about the Apple Watch Series 4 (below), and one highlighting the history of watchmaker Patek Phillipe, for the rappers out there.
In 2017, Tim Cook announced to the world that the Apple Watch was the “#1 watch in the world” – in revenue – not just in units sold. So how does the new Series 4 move the needle? Unlike most categories, Apple doesn’t make the “nicest watch” (leave that to others (my history of Patek Phillipe). But, wearing an Apple Watch does convey a different type of status, one equally coveted in today’s world: “Taking care of one’s self is the newest status symbol, and the Apple Watch might just be the best way to communicate to others that you live a life worthy of such status… Usually, an Apple product is a symbol that you own the nicest product in that given category (as John Gruber deftly put it in his review). The Apple Watch though, is something slightly different: it’s a symbol that you’re living the nicest life possible.” Read my full take here.
📷 Why Instagram’s founders left: TechCrunch has an in-depth, well-sourced analysis of why Instagram’s two founders, Kevin Systrom and Mike Krieger, have put in their two weeks notice at parent company Facebook. Perhaps this paragraph explains it most succinctly: “Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. A source said that a few times a year they’d clash before resolving things. Those clashes included “Sharing back to Facebook. Kevin wanted to keep the sharing on Instagram but at some point Mark wanted content production on Instagram to flow to Facebook. But things got more heated lately. “Recently Mark decided to pull all of the links to Instagram from Facebook.”
In short, Instagram’s co-founders built a spectacular product and sold it to Zuckerberg before they had to worry about making money. The relationship was perfectly symbiotic: Instagram could build its ad business off the back of Facebook’s already well-developed network, and Facebook could continue to grow, even as its main product (Facebook.com, that is) stagnated. And now that it’s increasingly looking like Instagram has won the product battle against Snapchat by introducing Stories, it’s again up to Facebook to figure out how to monetize a well-built Instagram product. Oh, for another tale of founder-is-acquired-then-leaves-Facebook check out Forbes’ great profile of WhatsApp founder (and recent Facebook defector) Brian Acton. Key quote: “Facebook ‘isn’t the bad guy. I think of them as just very good businesspeople.’ Sound like the Instagram story?