Apple Watch Series 4; Instagram’s Story; Re-discovering The Beatles

After a summer hiatus, Codebrief is back! I’ll be experimenting with the format over the coming weeks, so let me know what works and what doesn’t. The general charge will be to “organize the internet“; There’s so much good content out there, my goal is to put it in front of readers each week. Additionally, I wrote two articles this week, one about the Apple Watch Series 4 (below), and one highlighting the history of watchmaker Patek Phillipe, for the rappers out there.

Main Course

In 2017, Tim Cook announced to the world that the Apple Watch was the “#1 watch in the world” – in revenue – not just in units sold. So how does the new Series 4 move the needle? Unlike most categories, Apple doesn’t make the “nicest watch” (leave that to others (my history of Patek Phillipe). But, wearing an Apple Watch does convey a different type of status, one equally coveted in today’s world: “Taking care of one’s self is the newest status symbol, and the Apple Watch might just be the best way to communicate to others that you live a life worthy of such status… Usually, an Apple product is a symbol that you own the nicest product in that given category (as John Gruber deftly put it in his review). The Apple Watch though, is something slightly different: it’s a symbol that you’re living the nicest life possible.” Read my full take here.

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📷 Why Instagram’s founders left: TechCrunch has an in-depth, well-sourced analysis of why Instagram’s two founders, Kevin Systrom and Mike Krieger, have put in their two weeks notice at parent company Facebook. Perhaps this paragraph explains it most succinctly: “Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. A source said that a few times a year they’d clash before resolving things. Those clashes included “Sharing back to Facebook. Kevin wanted to keep the sharing on Instagram but at some point Mark wanted content production on Instagram to flow to Facebook. But things got more heated lately. “Recently Mark decided to pull all of the links to Instagram from Facebook.

In short, Instagram’s co-founders built a spectacular product and sold it to Zuckerberg before they had to worry about making money. The relationship was perfectly symbiotic: Instagram could build its ad business off the back of Facebook’s already well-developed network, and Facebook could continue to grow, even as its main product (Facebook.com, that is) stagnated. And now that it’s increasingly looking like Instagram has won the product battle against Snapchat by introducing Stories, it’s again up to Facebook to figure out how to monetize a well-built Instagram product. Oh, for another tale of founder-is-acquired-then-leaves-Facebook check out Forbes’ great profile of WhatsApp founder (and recent Facebook defector) Brian Acton. Key quote: “Facebook ‘isn’t the bad guy. I think of them as just very good businesspeople.’ Sound like the Instagram story?

Continue reading Apple Watch Series 4; Instagram’s Story; Re-discovering The Beatles

Lil Uzi Vert and the Timeless Appeal of Patek Phillipe

In Lil Uzi Vert’s latest single, “New Patek,” the rapper makes no effort to conceal his favorite watch brand, singing on the chorus: “New Patek on my wrist / white diamonds them shits hit pink”. He also sings that Franck Muller, AP (Audemar Piguet), and a new Rollie (Rolex) “made me proud of my wrist,” but Patek Phillipe takes the headline billing in a song dripping with references to luxury brands.

It’s the logical endpoint of hip hop’s obsession with luxury Swiss watchmaker Patek Phillipe. Like many trends in hip hop, noted watch enthusiast Jay-Z can take at least partial credit for the trend, but new artists – led by Migos, who mention the brand 28 times in Culture II – have taken the name dropping to the extreme. According to Genius, one of every eight hip-hop songs that charted in 2017 mentioned Patek (that’s Puh-tek). So what do you need to know about the legendary Swiss watchmaking company founded in 1839 to carry on a conversation next time you run into Lil Uzi at New York’s posh Wempe showroom?

A Brief Introduction

Patek Phillipe traces its roots to 1839, when Antoni Patek and Franciszek Czapek started making watches together in Geneva. They separated in 1844 and in 1845 Adrien Philippe joined Mr. Patek to form Patek Philippe & Co. Fast-forward to today, Patek Phillipe is the last truly independent, family-owned watch maker in Geneva. It has been owned by the Stern family since 1932, and Thierry Stern currently serves as the firm’s president. According to recent interviews with Stern, Patek Phillipe now produces between 40,000 and 50,000 timepieces per year; the company brought in 1.3 billion CHF in revenue in 2016. It’s said that less than 1 million Patek Phillipe watches have been created since the beginning of the company. To this day, every individual part of a Patek’s movement is hand finished, making these watches even more beautiful to look at from the inside than from the outside.

Continue reading Lil Uzi Vert and the Timeless Appeal of Patek Phillipe